Since founding Schermer in 1997, Chris has led brand, marketing and digital initiatives for some of the world’s leading B2B companies. Today, he leads Schermer’s growing Buyer Experience Agency, helping their clients build Buyer-Driven Brands. Chris is also a respected thought leader in B2B marketing, having founded the Minnesota chapter of the Business Marketing Association and serving as its president for three years.
Currently, Chris serves on the International BMA board of Advisors, serving as VP of Marketing and Branding. In both 2010 and 2011, BtoB Magazine recognized Chris for his influence, naming him one of the 50 people on its “Who’s Who in BtoB” list.