The InContextNow Conference Leadership Committee offers years of successful marketing, research and strategic planning experience on a wide variety of brands and is the guiding light for the conference’s content and development. Many are members of the Digital Consumer Collaboratives who worked together to begin to see today’s consumer decision-making in a new light. Through their efforts the Collaborative members gained incomparable insights into how people interact digitally, and moreover, how companies can generate economic value by catering to their individual needs. They are the ones who helped to build this curriculum and passion for the future that is here now.
Dave Norton, Ph.D. Stone Mantel/The Digital Collaborative
Disney ABC Television Group
Arizona State University
Anser Innovation – PetChatz