Senior Vice President Marketing
Planet Fitness Headquarters
Jessica is a successful brand strategist who can turn customer insight into revenue driving traditional and digital communications, positioning strategies and customer experiences. She has led or been part of teams responsible for strategy, brand positioning, SEO, SEM, content, traditional, social and inbound marketing,
As Director of Brand Innovation and Alliance Marketing at Royal Caribbean International, Jessica was on the small team that created the Oasis of the Seas, a ship that is still the most innovative ship afloat driving the highest ticket price.
She made the jump to VP of Marketing at Carpet One Floor and Home where she developed a marketing strategic plan that increased revenues for 1000 independently owned home stores and moved the company into the digital realm.
Now Jessica leads marketing at Planet Fitness, the most innovative health club brand in the U.S. She says, “I have two passions – learning things that I don’t know and empowering and motivating teams.”