The Experience Economy: Work Is Theatre & Every Business a Stage
Founder & Partner – Strategic Horizons, LLP
Strategic Lead, Thought Leadership
Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
His best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage was the first to articulate the potential of experiences as a distinct economic offering, and literally began the worldwide shift to experience strategy. His latest work Infinite Possibility: Creating Customer Value on the Digital Frontier, explores how to use digital technology to stage experiences that fuse the real and the virtual, offering powerful new insights to address digital technology in customers’ experiences.
Joe has consulted with hundreds of companies, bringing value to tactics, strategies, and game-changing, industry-disrupting innovations. His discoveries—the new frontier, the new economy, the new consumer sensibility, and now the new ways digital technology enables us to fuse the real and the virtual—make Joe one of the greatest business landscape explorers of our time.