President & CEO
Nora a pioneer in fashionable wearable technology. She graduated from Stanford with a B.S. in Product Design and an M.S. in Mechanical Engineering, before launching into a career in manufacturing and product development. Nora moved from the Bay Area to live and work in China, developing product and strategy as an employee at Jawbone, Harman, Skullcandy, and Incase. In 2012 she launched her first consumer product company with business partner David Watkins, a brand of luxury cases and accessories called ADOPTED. ADOPTED was launched in Apple stores, and has since expanded to be sold at major retailers domestically and internationally, ranging from Barneys to Best Buy. In 2014, Nora and David founded Caeden, an innovative lifestyle brand that uses technology and design to inspire dynamic and engaged living. In 2014 Caeden launched a line of headphones, and in 2015 launched a connected bracelet for mind and body health.