Roger Beasley

BeasleyChief Intelligence Officer
Erwin Penland
www.erwinpenland.com
@erwinpenland

In his role as CIO, Roger serves a varied roster of clients such as CIT Bank, Michelin, Advance America, Denny’s and Verizon in crafting strategies designed to maximize brand and consumer interactions in both the physical and digital worlds.

A North Carolina native and UNC grad, Roger honed his strategic planning skills at some of America’s best shops, including BBDO and DMB&B, and also spent time on the client side as VP Marketing for a golf management firm that held courses from Florida to New Jersey. During his tenure there, he architected one of the first financially successful reciprocal membership programs in the public golf category.

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