Schedule

InContextNow | The Conference Where A Watch Is Not A Watch

InContextNow Will Help You Leverage The Confluence Of Digital Business Strategy, Consumer Behavior & The Internet Of Things To Build Lasting Brand Value and Market Share

Lesson Sessions! Our speakers plan to take you from a place where you have some knowledge to a place where you’re seeing the opportunity for IoT for your consumer, your company, and yourself. The lessons we have outlined will help you bring together a wide range of topics: channel strategy, value proposition design, customer journey, data analytics and permission, IoT, segmentation, and digital consumer behavior.

 

InContextNow Schedule

Preliminary 2016 Lessons Curriculum

This 1-1/2-day conference features speaker presentations, panel discussions, workshops and engage-with-the-stage-conversations. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your peer-to-peer learning opportunities.

Thursday, June 2, 2016
7:30 – 8:30 am Registration & Buffet Breakfast Sponsored by Stone Mantel
LESSON SESSIONS – DAY ONE
8:30 – 8:45 am – Welcome & Introduction: Foundations in Innovation

Dave Norton, Conference Founder & Sponsor; Founder & Principal, Stone Mantel; Founder of The Digital Consumer Collaboratives; Author of Digital Context 2.0 – 7 Lessons in Business Strategy, Consumer Behavior, and the Internet of Things (2015)
Joe Pine, Founder & Partner: Strategic Horizons, LLP; Strategic Lead, Thought Leadership, Stone Mantel; Author of The Experience Economy: Work Is Theatre & Every Business a Stage

8:45 – 9:15 – Keynote Presentation

Scott Amyx, Founder & CEO, Amyx+; Managing Partner, Venture 1st

Engaging Consumers in our New Super Smart World

It’s here: super smart customer engagement. From knowing when you are stressed and fatigued to what you’re interested in at the moment, using facets of artificial intelligence, neuroscience and affective computing, we can start to automatically determine your context, reaction, interest and cognitive load. The implications for marketers are huge. From bots to neural networks, marketers tomorrow can expect dramatic changes in consumer behavior, habits, and attitudes. Learn how to monetize this new super smart world.

9:15 – 10:15 am – Panel Discussion: IoT, Disruptive Innovation, Jobs to Get Done

Panel Discussion: Moderator: Joe Pine
Panelists: Scott Amyx; Dave Norton; Lisa Lavin, Co-Founder & CEO, Anser Innovation – PetChatz; Heidi Lehmann, Co-Founder, SWSI Media; Nora Levinson, President & CEO, Caeden, Inc.; Jill Gutterman, Global Customer Experience Strategy, 3M; Louis Gray, Analytics Advocacy Team Lead, Google
Topic: The Internet of Things, Wearables, and Jobs to Get Done. What changes?

Lesson #1: A Watch is Not a Watch
10:15 – 10:20 am – Overview: Joe Pine

Your business model should be built around the vast range of new jobs your customer hires your IoT-enabled solution to do. For Context to work, a watch is never just a watch. It’s so much more.

10:20 – 10:45 am – Technology Foundations

Presenter: Kevin Bishop, VP Customer Engagement Solutions, IBM
Topic: The Internet of Things, Wearables, Cars, Homes, Cities, and the Near Future of Technology

10:45 – 11:00 am – Networking Break Sponsored by Coca-Cola
11:00 – 11:30 am – Doing Business Strategy With Context

Panel Discussion: Moderator: Dave Norton
Panelists: Harry Brandicourt, SVP, Managing Director, Strategic Planning Group & Head of Innovation, Fifth Third Bank; Mary Putman, VP Digital Innovation Strategy & Corporate Alignment, Hallmark; Kevin Bishop, VP Customer Engagement Solutions, IBM
Topic: What exactly will your customer hire you to do? – business model design

 

Lesson #2: Over Time All Channels Become Queues
11:30 – 11:35 am – Overview: Dave Norton

You’re working on omni-channel strategy while your consumer wants her own personal data ecosystem. Close the gap.

11:35 – 12:00 pm – Channel Foundations

Presenter: Harry Brandicourt, SVP, Managing Director, Strategic Planning Group, Head of Innovation, Fifth Third Bank
Topic: As consumers embrace Amazon Echo, how will omni-channel strategy need to change?

12:00 – 12:15 pm – Doing Channel Strategy with Context

Presenter: Dave Norton, Ph.D. Founder, Stone Mantel
Topic: The impact of queues and connected tools on marketing, content, and delivery channel strategies

12:15 – 12:35 pm – Doing Media Strategy with Context

Presenter: Steve Whittington, Executive Director, Consumer Data & Analytics, Disney|ABC Television Group
Topic: The future of media in a highly connected world

12:35 – 1:30 pm – Lunch Sponsored by Stone Mantel
Lesson #3: The Rise of the Context Comfortable Consumer
1:30 – 1:35 pm – Overview: Joe Pine

40% of Consumers want Digital Context today. And more will want it tomorrow. Your best customer is either a high context or context comfortable. For the right purpose, they will share data with you.

1:35 – 2:00 pm – Segmentation Foundations

Presenter: Cindy Casper, Senior Director Knowledge & Insights, Arizona State University
Topic: The challenge and opportunity of segmenting consumers today

2:00 – 2:30 pm – Who Are the Context Comfortable Consumers?

Presenter: Mary Putman, VP, Digital Innovation Strategy & Corporate Alignment, Hallmark; Kurt Steigerwald, VP, MarketVision Research
Topic: Understanding how attitudes toward data sharing can be used to drive business strategy

 

Lesson #4: What Mode Are You In? Designing for a Connected World
2:30 – 2:35 pm – Overview: Joe Pine

IoT changes the way we think about value propositions and customer journey. Modes are the new mindset for both. Start getting modes now. Because tomorrow will be too late.

2:35 – 3:15 pm – Ludicrous mode! What Tesla, Spotify, and Oculus can teach marketers about value propositions and customer journey design

Presenters: Ken Kellogg, Senior Director Digital & Channel Research, Marriott and Dave Norton, Stone Mantel
Topic: Best practices and new thinking on value proposition and customer journey design.

3:15 – 3:30 pm – Networking Break Sponsored by MarketVision Research
3:30 – 4:30 pm – Designing with Modes

Panel Discussion: Moderator: Roger Beasley, Chief Intelligence Officer, Erwin Penland
Panelists: Harry Brandicourt, SVP/Mgng Dir. Strategic Planning, Fifth Third Bank; Mary Putman, VP, Digital Innovation Strategy & Corporate Alignment, Hallmark; Chris Schermer, President, Schermer
Topic: How companies should be designing with modes

4:30 – 5:00 pm – Recurring Jobs & Differentiation

Panel Discussion: Moderator: Dave Norton, Ph.D. Founder, Stone Mantel
Panelists: Jessica Correa, SVP Marketing, Planet Fitness Headquarters; Roger Beasley, Chief Intelligence Officer, Erwin Penland; Kerry Sette, VP, Head of Customer Knowledge, Voya Financial

5:00 – 5:15 pm – Q&A and Closing Remarks – Dave Norton
5:15 – 7:30 pm – Networking Reception Sponsored by Mt Merchant
Friday, June 3, 2016
7:30 – 8:30 am Registration & Buffet Breakfast Sponsored by MarketVision Research
LESSON SESSIONS – DAY TWO
Lesson #5: Data & Content Creates the Package
8:30 – 8:45 am – Welcome & Overview: Dave Norton

Can’t get consumers to share data with you? Maybe there’s something wrong with the way you’re asking permission.

8:45 – 9:10 am – Foundations: Using Data Types

Presenter: Steve Whittington, Executive Director, Consumer Data & Analytics, Disney|ABC Television Group
Topic: The transition from thinking about data analytics to data type

9:10 – 10:00 am – Smart Platforms Today Must…

Panel Discussion: Moderator: Chris Schermer, President, Schermer
Panelists: Scott Amyx, Founder & CEO, Amyx+; Ken Kellogg, Senior Director Digital & Channel Research, Marriott; Kevin Bishop, VP Customer Engagement Solutions, IBM; Louis Gray, Analytics Advocacy Team Lead, Google; John Hibel, Senior Director of Marketing, Contact Solutions, Inc.
Topic: The future of smart: anticipation and curation of consumer needs

 

Lesson #6: Don’t Focus on Loyalty; Focus on Positive Engagement
10:00 – 10:05 am – Overview: Joe Pine

A bunch of connected technologies vying for consumer loyalty will be a horrible experience. But there is always room for more technology that improves the wellbeing of the consumer.

10:05 – 10:30 am – Brand Foundations

Presenter: Jessica Correa, SVP Marketing, Planet Fitness Headquarters
Topic: Making and keeping brand promises. How to make consumers happier.

10:30 – 10:45 pm – Networking Break Sponsored by Coca-Cola
10:45 – 11:45 am – I Just Turn It Off: The Trouble with Today’s Loyalty Models

Panel Discussion: Moderator: Chris Schermer, President, Schermer
Panelists: Steve Whittington, Executive Director, Consumer Data & Analytics, Disney|ABC Television Group; Harry Brandicourt, SVP/Mgng Dir. Strategic Planning, Fifth Third Bank; Mary Putman, VP, Innovation, Hallmark; Ken Kellogg, Senior Director Digital & Channel Research, Marriott; Kerry Sette, VP, Head of Customer Knowledge, Voya Financial; Roger Beasley, Chief Intelligence Officer, Erwin Penland; Jessica Correa, SVP Marketing, Planet Fitness Headquarters; Jill Gutterman, Global Customer Experience Strategy, 3M; Cindy Casper, Senior Director Knowledge & Insights, Arizona State University
Topic: The problem with loyalty models and today’s consumer technologies

 

Lesson #7: Hands On: Doing Digital Strategy in Context
11:45 am – Overview: Joe Pine

We roll up our sleeves and solve some real world challenges using what we’ve learned. Submit your own challenge for feedback from the speakers and participants.

11:45 – 1:00 pm – Case Study Lunch Sponsored by Stone Mantel
11:45 – 1:15 pm – Case Study Challenge Track

Challenge 1: Solving A Consumer Goods Case Study

Challenge 2: Solving A Health Care Case Study

Challenge 3: Solving A Small Business Case Study

1:15 – 1:30 pm – Closing Remarks: Dave Norton
1:30 – 2:00 pm – Collaborative Bonus Sessions

Breakout Group 1: The 2017 Digital Consumer Collaborative

Breakout Group 2: The 2017 Digital Healthcare Collaborative

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